2022.12.13

Japan’s Largest Beer Community, “Crypto Beer Punks,” Announces First Collaboration with Craft Beer Maker “BREWDOG”

[Beer × NFT] Project Team “Crypto Beer Punks” and UK’s No.1* Craft Beer Maker “BREWDOG,” Which Also Has a Direct Store in Roppongi, Tokyo, Announce Collaboration!

Boasting over 8,000 participants* in its Discord community, one of Japan’s largest beer communities is leaping from the world of Web3.0 into real-world, interconnected activities.
*As of December 13, 2022

[NFT x Real-World Integration] Achieved!
Collaboration with BREWDOG!

“BREWDOG,” Changing the World with Supremely PUNK Beer, and “Crypto Beer Punks,” Creating 《Crypto Beer》 as a Communication Tool, Join Forces for the First Time!With “PUNK” as their shared keyword, these two communities are launching a collaborative campaign for beer enthusiasts.

<About BREWDOG>

Founded in April 2007 in Fraserburgh, northeast Scotland. The UK’s No.1* craft beer maker, operating over 100 direct BARs worldwide, spanning across Europe, the United States, and Asia. In Japan, they opened their first Asian official bar, “BrewDog Roppongi,” in Roppongi, Tokyo. It’s a popular hub where craft beer enthusiasts gather.

<Campaign Overview>
——————————————————————————–
With the most “PUNK” beer and your mates, There was nothing to fear.

[#BREWDOG × #CryptoBeerPunks]
https://mobile.twitter.com/cryptobeerpunks

<Campaign Details>
Duration: Tuesday, December 13, 2022 – Tuesday, December 20, 2022
Prize: A total of 10 winners will be selected from those who meet all the application requirements:
・BREWDOG PUNK IPA 1 case (24 bottles): 5 winners
・Crypto Beer Punks NFT: 5 winners

<Application Requirements>
1.Follow @brewdogjapan & @CryptoBeerPunks on Twitter.
2.Retweet the campaign post by 11:59 PM JST on Tuesday, December 20, 2022.

*Winners will be contacted via DM.
*The BREWDOG PUNK IPA 1 case (24 bottles) is scheduled to be shipped around mid-January 2023.

 

Numerous Collaboration Events with Trending NFT Projects

Crypto Beer Punks is actively working to expand its community of beer enthusiasts through collaborations with prominent NFT projects such as “MEGAMI,” led by renowned illustrator Naoki Saito, and the internationally acclaimed “NEO TOKYO PUNKS.”
Furthermore, focusing on the generative NFT collection launched on December 17, 2022, “Crypto Beer Punks” is undertaking real-world initiatives, including the construction of its own brewery, “GRANDLINE BREWING (GLB).” The project aims to create physical spaces for genuine fan interaction, such as exclusive events accessible by presenting a Crypto Beer Punks NFT.

 

Crypto Beer Punks NFT Art Set for Highly Anticipated Release! [December 17th – 18th]

Beyond the Cheers—
Experience the Ultimate Moments Brought to You by 《Crypto Beer》.

The Generative NFTs of Crypto Beer Punks Will Be Released on Saturday, December 17th and Sunday, December 18th, 2022!
The maximum number of NFTs to be issued is 3000, but sales will prioritize AL/BLAL holders and will end once they sell out.

<Release Schedule>
・1st Presale
Saturday, December 17th, 2022, 7:00 PM – 7:59 PM JST
Eligibility: AL/BLAL holders (1-3 MINTs + number of BLAL held)

・2nd Presale
Saturday, December 17th, 2022, 8:00 PM – 11:00 PM JST
Eligibility: AL/BLAL holders *Sales will end once they sell out (1-5 MINTs + number of BLAL held)

・Public Sale
Sunday, December 18th, 2022, 7:00 PM JST onwards
Eligibility: Open to everyone *Will not be held if sold out during the presales.

*Please note that the NFT used in the BREWDOG collaboration key visual will not be available for sale.

“Cheers to the Moment, and Even More Great Times!”
What is Crypto Beer Punks?

To All Beer Lovers—

“Crypto Beer Punks” is Japan’s largest [Beer x NFT] project team, managing a Discord community with approximately 8,000 participants*.
Our aim is to create a world where people connect through “cheers,” regardless of whether they are avid beer drinkers, dislike beer, or cannot consume alcohol. To achieve this, we are creating a new era of beer as a communication tool: 《Crypto Beer》.
We are also working to develop and support Japan’s craft beer brewing environment and are broadly engaged in public relations and support activities for the advancement of the craft beer industry.
*As of December 13, 2022

What is 《Crypto Beer》?
It’s the Beer of a New Era.

In recent years, we’ve seen the rise of numerous unique breweries, a stark contrast to the past, leading to an era of diverse beer styles. Today, “craft beer” is undeniably a culture in itself, with its novel form of entertainment continuing to expand.
Now, beer is entering a new era. 《Crypto Beer》, a communication tool that allows people to “connect by drinking” as well as “enjoy drinking,” transcends the traditional form of beer, making it the “beer of a new era.” To achieve an ideal form of “cheers” that no one has ever seen or tasted, “Crypto Beer Punks” is pioneering this new age of beer by creating 《Crypto Beer》.

 

About the Founders of Crypto Beer Punks
Meet the Two Key Founders

Nakan

CEO of NOKID CREATIVE inc. An entrepreneur in the entertainment content production field, involved in numerous animation and artwork productions. With the philosophy of “creating a world where creators feel comfortable,” he also develops creator matching systems and plans and produces projects aimed at creating opportunities for creators.

<NOKID CREATIVE Official Website> https://nokid.jp


O-Lion

CEO of Stay Hungry Co.,Ltd. With the mission “Entertain you…,” Stay Hungry is a PR & PLANNING Company that handles diverse BtoB and BtoC projects with entertainment ideas that go beyond conventional frameworks. He has launched multiple new businesses related to beer, including the establishment of microbreweries, original beer OEM planning for IP content, and the operation of “Beer Maps,” a map service where you can find the beer you want.
<Stay Hungry Co.,Ltd. Official Website> http://www.stayhungry.jp

 

■Project Team Overview
Seeking new and valuable beers that break free from existing concepts—
The project team dedicated to creating the ideal beer, 《Crypto Beer》: “Crypto Beer Punks.”

Discord : https://discord.com/invite/cryptobeerpunks
Twitter : https://twitter.com/CryptoBeerPunks
Official LP : https://cryptobeer.jp

■Inquiries Regarding This Release
For questions, collaboration inquiries, and interview requests, please contact:

Crypto Beer Punks Public Relations
Email: info@cryptobeer.jp

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